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Marketing Communications Management
'First rate and comprehensive. This book has got it just right: a rich blend of academic underpinning and practical examples in a very readable style. You are encouraged to participate in the almost distance-learning approach and via the innovative and thought provoking stop-points - Martin Evans, Senior Fellow, Cardiff Business School
$106.71
Original: $304.89
-65%Marketing Communications Management—
$304.89
$106.71Marketing Communications Management
'First rate and comprehensive. This book has got it just right: a rich blend of academic underpinning and practical examples in a very readable style. You are encouraged to participate in the almost distance-learning approach and via the innovative and thought provoking stop-points - Martin Evans, Senior Fellow, Cardiff Business School
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'First rate and comprehensive. This book has got it just right: a rich blend of academic underpinning and practical examples in a very readable style. You are encouraged to participate in the almost distance-learning approach and via the innovative and thought provoking stop-points - Martin Evans, Senior Fellow, Cardiff Business School
